Most Business Websites are Ignored
Most businesses have a website that sits gathering dust as potential customers browse past them. The main reasons are:
- There is nothing to read, listen to or watch
- There is no reason to connect and keep in touch
- There is no call-to-actions
Most business owners don’t know how to get regular content on their website and how important that new and up-to-date information is to Google as well as people who visit the website.
3% of Website Visitors are Ready to Transact
It is a known fact that most people visit a business website to do research for something they’re looking for or interested in. This is true no matter what type of business: tradesperson, furniture, electrical, air conditioning, pool services, bookkeeping and the main reasons are:
- They are not 100% certain what they need
- They don’t know someone who can help that they trust
- They are not sure what the real value/price is
The main reason to have content is to build trust and resolve any of the issues a potential customer has so they choose you as one of the suppliers on their shortlist.
Digital Marketing is Not a Fulltime Job
Large businesses have entire marketing departments who take care of each of the individual specialities from branding, bundling, pricing, special offers. As a result digital marketing roles and job descriptions can be very narrow as employees focus on their core specialty but small businesses are very different.
Many of the digital marketing jobs available for small businesses are either contract roles or a small part of the office, administration and operations staff duties and often they are neglected or not well managed.
Learn and master the skills and the practical tasks which make a difference to business owners and managers and stand out from other job applicants.